You know those people who want to be your friends on Facebook only they’re not really your friends, they’re friends of your business? Still with me? Okay, well if you go back a few years with Facebook, you know we used to call these folks “fans.”
Apparently that wasn’t quite awkward enough, so the name got changed to “Likes.” Or is it “Likers?” Whatever.
The thing is, Facebook wants to be business-friendly. Why? Because they want your business. So whether or not you do or don’t like calling your likers “likers,” why not let your growing population of whatever the heck they are be more than just lookers?
Confused yet? Here’s what I’m trying to say…
Why don’t we just call them customers?
Well as practical as that sounds, Facebook hasn’t really put their developers on that one. That’s fine. It’s not a mall. It’s a social network. But then, if you’re trying to do business, doesn’t that make the goal of your Facebook Page to get your visitor to out of there and meet you over at your website where she can actually spend some dough?
Hello and welcome. Have a look at my Wall while you’re here. Now, please leave. This doesn’t strike me as a great approach to customer service.
Now let’s talk shop.
What if you called your Facebook Page a website? No, better yet, what if you made your Facebook Page a website?
I’m going to show you how a fast-growing population of users is beginning to smush social media and e-commerce together in this place called Facebook, where we spend so much of our time online.
This entrepreneur has made a cool little infomercial, a cooking demonstration, a main ingredient of his Facebook website. And right below his video is a nice little coupon offer. Tasty.
Shannon Kaloper has told you, in true website fashion, how much you might enjoy becoming an independent stylist. She’s also offered to fill you in on the details if you’ll kindly fill in her brief form. Now there’s a jewel of an idea for engaging the 144,000-plus Facebook users who like Stella & Dot.
Robin, who offers programs to help you stay young and healthy, brought her tips and tools over to Facebook with her blog. She also offers a free consultation, pages within a “Programs” page to explain more about them, and an invitation to her retreat.
If you’re in Hays, Kansas, you probably got your Chevy at Hays Chevrolet. And seeing as how they offer their Facebook customers coupons for an oil change, you’ll probably want to cruise into their service center ever 5,000 miles or so.
This real estate agent shows customers what they’re actually there for: to look at homes. As you can see, her Facebook site offers listings, PDFs and additional information about her business, so visitors will feel very at home previewing real estate here.
Where’d these businesses learn these tricks?
The answer is Social Stage, the seller’s little secret for building a custom Facebook Page. If you’d like to know how to turn your Facebook Page into a website, Social Stage offers you simple little apps, free products, tiered service plans, and 2-minute tutorials to show you how perform the tricks you saw here today, and more, yourself.
If you have any questions, please ask them right here. We’d love to help.